Adaptive Intelligent Apps for Commerce, Marketing, Sales, and Service Professionals
Oracle AI Apps for CX is a suite of AI and data-driven features that help improve acquisition, basket size, conversion, lift, loyalty, and consumer satisfaction by delivering personalized, seamless experiences and guided actions to first-time visitors, known consumers, and users.
Oracle AI Apps for CX (Marketing and Commerce) helps marketers and digital commerce professionals engage smarter with optimized marketing orchestrations, connected audiences, next-best product recommendations, intuitive search, and open-time content features. These AI and data-driven features deliver smarter, real-time personalized interactions tailored to each individual customer, ensuring the right context for marketing and consumer experiences.
Oracle AI Apps for CX (Sales and Service) provides AI and data-driven, in-the-moment intelligence to identify and direct sales reps to the opportunities with the highest win probabilities, providing next-best actions to improve sales conversion.
The future-use cases of Oracle AI Apps for CX (Sales and Service) will guide service and sales reps to serve smarter with automated answers. AI and web-scale data will drive instant and accurate responses to customer inquiries to improve the service experience and reduce cost-to-serve.
Why Should You Replace Customer Segmentation with Machine Learning?
Machine learning algorithms are far more effective than segmenting customers to personalize the customer experience.
Jack Berkowitz, VP of Products and Data Science for Oracle's Adaptive Intelligence Program, talks about the expansion of the Adaptive Intelligence Program in CX, HCM, and ERP, and its impact on businesses' success in an ever-changing, fast-paced world.