Marketing

How Modern Marketing Works

Modern marketers are using Oracle Eloqua marketing automation expertise and technology to power revenue performance

  • Modern
    Leading modern marketing platform and best practice experts
  • Connected
    Sales and marketing process alignment and system integration
  • Proven
    Proven performance and results for the complex enterprise
Targeting
Digital Body Language
Get a more complete picture of prospects to improve messaging, engagement, and offer timing with personalization
Content Alignment
Capture data at each interaction from online behavior such as website visits, downloads, social networks, and searches
Oracle Eloqua Profiler
Provide sales with a common tool that aligns marketing and CRM information to generate real-time sales actions
Engagement
Oracle Eloqua Campaign Canvas
Create campaigns in days not weeks using an easy-to-use drag-and-drop interface without writing any code or HTML
Oracle Eloqua AdFocus
Map a prospect's online behavior to display ad versions to individually target and personalize to the recipient
Oracle Eloqua Social Suite
Curate content from your prospect's trusted networks and tie social activities to leads, pipeline, and even revenue
Conversion
Sales Alignment
Align marketing and sales processes to boost revenue performance using profiles, content, and engagement
Oracle Eloqua Engage
Enable sales using pre-populated templates with consistent branded content they can use to nurture and close deals
Oracle Eloqua Discover
Give sales an easy to understand, prioritized view of the most engaged prospects and accounts to increase lead generation quality
Analysis
Marketing ROI
Measure marketing return on investment and report on performance from major initiatives to individual campaigns
Benchmarking
Measure yourself against other leading Modern Marketers using comprehensive industry benchmarking
Oracle Eloqua Insight
Measure everything from email campaign performance to web traffic with dashboards and closed-loop reporting tools
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