Additional Resources


The Data Source - Fall 2016

The Data Source is a publication created by Oracle Data Cloud featuring 20 thought-leadership articles from the best and brightest in the industry—sure to provide valuable answers and insights on today’s hottest data-driven topics.

Oracle Data Cloud Audience Targeting Primer

The sheer volume of data available to marketers can be overwhelming, which is why we want to help cut through the noise and tackle the basics of Audience Targeting in 5 minutes or less. Learn more about audience targeting strategies and see what other organizations have achieved using data in their ad campaigns - better results, better engagement, and better ROI.

IDC Report: Data-as-a-Service Driving Competitive Advantage

Fact: Data is now the key driver of successful organizations. It’s not only influencing marketing strategies, but also revolutionizing the customer experience of many top brands. Oracle Data Cloud partnered with research firm IDC to commission a report highlighting six successful case studies of organizations using data to drive competitive advantage.

Case Studies


Audience Targeting Case Study: Ranker

Advertisers are consistently challenged in achieving both performance and scale in campaigns, especially for properties in entertainment that have defined audiences. Find out how Ranker combines 1st and 3rd party data to help clients increase scale and lower conversion.



Oracle Data Cloud Blog

Your source for news, information, interviews, and more from the best and brightest in data-driven marketing.



DaaS for Sales Frequently Asked Questions

Answers to the most frequently asked questions about Data as a Service for Sales.
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