First-Party Data Solutions: Your Most Valuable Assets at Work

OnRamp
OnRamp Data Onboarding brings your first-party offline data online to reach your customers across multiple channels—with the right message, at the right time.
Data Management Platform
Oracle's data management platform unifies all of your data assets giving marketers the tools to understand the entire customer journey and reach consumers more effectively across all marketing channels.

Third-Party Audiences: Get Both Relevance and Reach

Oracle Audiences
Oracle Audiences bring together the best online and offline signals, whether they are prebuilt or custom solutions, in order to better connect you to your customers.
Branded Audiences
Through Oracle's BlueKai Marketplace, you get access to 50 branded, market-leading data providers in 10 key vertical markets.
Vertical Expertise
Oracle has deep vertical expertise across automotive, consumer packaged goods, retail, media and entertainment, travel, technology, telecom, financial services, and B2B markets, with both the audiences and products you need to reach the consumers that matter most to your business.

Oracle ID Graph: Deliver a Connected Consumer Experience

ID Graph
Oracle ID Graph solves this problem by connecting a vast array of active, disparate data sources into a single view of individual consumers and households.
Media Integrations
Oracle Data Cloud lets you connect across any media channel. Oracle Data Cloud is fully integrated with every major media company including publisher exchanges, ad networks, DSPs, DMPs, and agency-trading desks.

Campaign Measurement and Insights: Understand the Full Impact of your Campaign

Sales Measurement
Using the most accurate and relevant metrics available, Oracle enables you to track how effectively your campaigns connect with buyers.
Moat Measurement and Insights
Measure viewability, attention, and brand safety with Moat. Know how well your advertising engages your audience and captures attention, across desktop and mobile display and video.
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