Automotive

The automotive industry is transforming. Customer expectations are changing and new technologies are enabling new ways to engage with customers. Electric vehicles and hybrid alternatives have already transformed the way we think about cars and fuel. Connected, autonomous vehicles powered by advanced data insights promise a more personalized driving experience. And increased sharing, hiring, and carpooling are reshaping the vehicle ownership model. To win, companies should start by focusing on the irresistible customer experiences they want to provide and work backwards towards the technology.
 
Engineer your digital CX transformation with Oracle's smart automotive cloud applications. Manage all your core digital engagements on a single auto-industry specific, modern cloud platform with minimum business disturbance and maximum benefits. Integrate your customer facing business applications directly with the vehicle, optimize vehicle controls in real time, and deliver innovative driver experiences. Rapidly monetize new emerging business models by leveraging Oracle's emerging technologies and deploying innovative auto industry specific business process with ease. Monetize connected vehicle and other relevant data like external weather driving time alerts, calendars, and vehicle internet of things (IoT) usage data, and deliver valuable connected vehicle owner experiences.
 
Find new customers and win new business:
 
  • Rapidly monetize new emerging business models by leveraging Oracle's emerging technologies and deploying innovative, auto-industry specific business processes with ease

  • Manage all your core digital customer acquisition to adaptive customer/vehicle care business transactions on Oracle's integrated cloud platform with minimum business disturbance and maximum benefits
  • Increase lead close rate and break down organizational silos between OEMs and dealers by augmenting/sharing data and using modern collaboration tools to ensure delivery of personalized experiences across the customer journey
Maximize growth from existing customers:
 
  • Integrate your customer-facing business applications directly with the vehicle through APIs, optimize vehicle controls in real time, and deliver innovative driver experiences
  • Increase customer lifetime value by quickly identifying your best customers early on, giving customers an upgrade at the right time, and by being there when they need you the most
  • Minimize revenue leakage by recommending the most profitable service and parts at the right time, collaborating with dealers, and enforcing the best care best practices
Become "provider of an experience" and build long term relationship with customers:
 
  • Increase customer loyalty by connecting external weather driving time alerts, calendars, and vehicle IoT usage data, and deliver valuable connected vehicle owner experiences
  • Offer personalized, usage-based, and innovative vehicle, finance, warranty and service bundle offers
  • Provide advanced multichannel experiences utilizing artificial intelligence (AI), IoT, social channels, videos, mobile, chatbots, etc.

Learn More

 

ARTICLE: Data Centers on Wheels – Monetize the Digitization of the Automobile Industry

As the digital revolution accelerates, macro technology trends—such as connected, autonomous, shared, and electric—are enabling new experiences. These will disrupt and be a catalyst for significant change that will transform the automotive industry. The cause for this transformation is based on changing customer expectations. The question to automakers is, are you ready?

ARTICLE: Yamaha Motor Opens the Throttle on Innovation

Glenn Coles joined Yamaha Motor Co. in 2006 and functions as its North American general manager and CIO. As a former pro-level motocross racer, it was always his dream to enter the corporate motorsports world, though as a kid he had dreamed it would be through the "factory rider" door, not so much the IT one.

ARTICLE: Mack Trucks' Digital Marketing Campaign for its Anthem Highway Tractor is as Bold and Efficient as the New Big Rig

Mack Trucks is a powerhouse brand, with trucks bearing its bulldog hood ornament ever-present on construction sites and trash routes across North America. With the recent launch of the Mack Anthem model, the longtime American truck maker is now well positioned to grow its over-the-road business as well. In rolling out the Anthem, Mack is grabbing the attention of customers, drivers, and dealers with a digital marketing campaign that is as bold and efficient as its sleek new big rig.

CX Industry Automotive Customer Success

These customers have realized the benefits of utilizing the features of Oracle CX Cloud.
BMW Group New Zealand Transforms
BMW Group New Zealand has been recognized globally for digital marketing excellence, securing a finalist position in this year's Oracle Markie Awards. It comes less than 12 months into their digital transformation journey.
Subaru of America Leverages Flexibility
Subaru of America builds its next generation telematics by centralizing integration and computing services using the Oracle Cloud Platform for a seamless end user experience.
Elgin Assists Remote Operators
At Modern CX 2018, Smarter CX investigates the Elgin street sweeper, which showcases a brilliant use of augmented reality and IoT to repair machines remotely.
Mack Trucks Grabs Attention
Mack Trucks is grabbing the attention of customers, drivers, and dealers with a digital marketing campaign that is as bold and efficient as the sleek new Mack Anthem big rig
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