Featured Analyst Report

The Forrester Wave™: CRM Suites for Enterprise Organizations, Q4 2016

Forrester's annual Wave report ranks Oracle as a leader in CRM Suites, showcasing how Oracle's cloud offering beats competitors in breadth and depth of solutions.

Forrester's Navigate the Future of CRM in 2017

Discover the top trends affecting customer experience, and why you need to adapt to win in today's marketplace, in Forrester's January 2017 report.

Gartner Predicts 2017: CRM Customer Service and Support

Over the next few years, using analytics and AI to deliver greater relevancy in customer support interactions will be key to customer excellence. This report from Gartner helps IT leaders respond to the rapid evolution in uncovering customer insight, delivered increasingly via mobile customer service.

Nucleus Research, CRM Technology Value Matrix 2017

Discover the top CRM vendors based on an extensive evaluation of usability and organic functionality across the three core pillars of CRM: sales, marketing, and service. And find out why Nucleus named Oracle a leader.

Nucleus Research, Six CRM Mistakes to Avoid

Based on an analysis of hundreds of CRM deployments over the past few years, Nucleus highlights mistakes to avoid and why.

Ovum: Denon & Marantz (D+M)—Generating Growth the Customer-Adaptive Way

This report uncovers the eight attributes that must be orchestrated to deliver persistent customer relevance and growth, using D+M's transformation story as an example of how these eight qualities help turn businesses into customer-adaptive enterprises.

Ovum: 2017 Trends to Watch—CRM

Ovum describes the forces driving companies to evolve from tactical, basic CRM to omni-channel customer engagement hubs. Which vendors are delivering? See how Oracle stacks up.
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