Data as a Service (DaaS)


Data as a Service (DaaS)

Oracle Data Cloud aggregates, analyzes, and activates consumer data into one unified solution. Powered by Oracle ID Graph, this data-as-a-service (DaaS) offering creates cross-channel consumer understanding, so that you can know more about who your customers are, what they do, where they go, and what they buy.

Aggregate Data

Access a wealth of data across channels and devices

Smart Data

Stand out in a crowded marketplace

Connect and Activate

Break through consumer data silos

Measure Success

Measure your campaign impact

Be More Efficient

Get higher levels of targeting, greater efficiencies, and better results

Know Your Audience

Bring together various data segments to reveal who your audience is, what they do, what they buy, and where they go

Connect with Your Customer

Ensure the message your customer sees resonates with their needs and desires

Target Your Campaigns

Orchestrate the timing and context of your campaigns according to where consumers are in their buying journey


Validate that your campaigns are hitting their targets and delivering value

Understand ROI

Understand the return on your marketing spend


Identify high and low performing campaigns to optimize elements like audience, creative, and messaging

Data Providers
Trust the Largest

Engage with the largest global Data-as-a-Service solution with access to 2 billion global consumer profiles, $3 trillion in consumer transactions, and 1,500+ data partners

View Data Providers

See our complete list (HTML) of branded data partners available through the BlueKai Marketplace

Media Integrations

Connect to your customers across any media channel as we are fully integrated with over 200 major media companies, including publisher exchanges, ad networks, DSPs, DMPs, and agency trading desks


Get comprehensive consumer profiles that power personalization across digital, mobile, offline, and TV


Integrate with 200+ major media companies, including publisher exchanges, ad networks, DSPs, DMPs, and agency-trading desks


Reach your customers at all points of their journey with the Oracle ID Graph

View Media Integrations

See a complete list (html) of our media integrations

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Technical Support

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