Consumer Goods

Change is both rapid and profound across the consumer goods industry—making, selling, and buying is happening in entirely new ways. For some, centuries-old business models have been turned on their heads. The lines between supplier, manufacturer, and retailer are blurring, while new technologies are transforming the connected customer.
 
New technologies, agile competitors, and demanding consumer expectations are powering an era of transformation. And how we think about consumers is forcing us to disrupt, or be disrupted. Whether supplier or retailer, moving from merely "surviving" to "thriving" requires a better understanding of consumer needs and a willingness to recognize, embrace, and become a catalyst for change.
 
Oracle CX Cloud helps consumer goods companies engage consumers directly and build deep brand affinity:
 
  • Enable the integration of the connected consumer within existing business processes, allowing for near real-time insights, personalized consumer engagement, and effective execution
  • Engage end consumers directly across devices, social channels, and retail, and enable seamless cross-channel transitions
  • Harvest all relevant customer, behavioral, transactional, and profile data, and combine with artificial intelligence for smarter consumer insights and smarter decisions
  • Orchestrate marketing to align with consumer journeys: pre-shop, shop, and post-shop
  • Deliver and fulfill perfectly via any channel with accurate information and make it easy to cancel or return orders through any channel
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