Change is both rapid and profound across the consumer goods industry—making, selling, and buying is happening in entirely new ways. For some, centuries-old business models have been turned on their heads. The lines between supplier, manufacturer, and retailer are blurring, while new technologies are transforming the connected customer.
New technologies, agile competitors, and demanding consumer expectations are powering an era of transformation. And how we think about consumers is forcing us to disrupt, or be disrupted. Whether supplier or retailer, moving from merely "surviving" to "thriving" requires a better understanding of consumer needs and a willingness to recognize, embrace, and become a catalyst for change.