"Our marketing automation platform implementation is delivering a hugely valuable set of capabilities, programs, content and results. It's helping yield the best demand generation lead and web revenue results our company has ever seen."
“We are a very complex company with many different portfolios that touch many points in the value chain. So we need a very agile and flexible solution that can be continuously adjusted. Oracle Marketing Cloud is a great platform that gives you that freedom—even in a $57 billion company like Dow.”
“The new, shared insight into our lead management funnel provides a clearer picture of the quality and quantity of leads needed to achieve revenue targets, enabling marketing to develop lead generation and nurturing strategies to engage the right prospects, in the right way, at the right time.”
Vice President, Global Marketing Services Intellectual Property & Science
“Our distributed marketing approach ensures that we present a consistent image on a national level while allowing the stores to promote events and special offers that appeal to their consumers at the local level.”
“Now we use customer data and behavior to target display ads and deliver them when the customer is in the market. This aligns display with our contact strategy and our relationship marketing programs, and makes it easier to optimize.”