Consumer Goods and Retail
Transform the Future of Consumer Goods and Retail
Transforming the future of consumer goods and retail demands a scalable cloud platform. See how Oracle can help you start your ideal journey to the cloud.
Industry Trends
New Consumption Patterns, New Business Models
Today's consumers are hyperconnected. To succeed in the new consumer landscape, suppliers, manufacturers, and retailers must be willing to recognize, embrace, and become catalysts for change.
Reinventing the Customer Experience
Oracle and Euromonitor International have partnered to explore a new path to digital relevancy and, most critically, how industry might stay ahead of the curve through new theories on technological ideation and innovation.
Digital Relevancy
Although prediction is a tough thing to nail, anticipating consumer trends and deploying innovations that enhance customer experience (CX) and simplify operations is vital to the long-term health and wellness of your business.
Capitalizing on the Opportunities
Discover five data-driven tech trends shaping customer expectations, and learn how businesses can adapt quickly to these crucial influences. From mobile 'micro-moments' to the AI-influenced 360-degree customer view, find out how data analysis allows for richer customer understanding organization-wide.
Value Chain Collaboration
With consumer packaged goods increasingly moving to digital shelves, the old ways of promoting brands are obsolete. Brand providers will need to rethink product value, meet consumers' digital and physical 'moments of need,' and enhance visibility in their demand-based fulfillment models.
What's Next After Next?
In this Wall Street Journal article, Michael Forhez, Global Managing Director for the Oracle Industry Solutions Group, discusses how artificial intelligence will make retail more intelligent.
Industry Solutions
Oracle offers the only proven, complete, and integrated cloud solution to align marketing channels with the behaviors of individual consumers. Modularity makes it possible to employ only those capabilities that meet your current needs and environment.
Oracle's Digital Store is a modern, cloud-based solution that enables the integration of store infrastructure and consumer-engagement technologies. The solution will help you increase store traffic, improve engagement, drive conversion, and increase shopper basket size.
Oracle's Digital Spaces Monetization combines Oracle's leadership in cloud marketing with mobility and Internet of Things (IoT), enabling marketers and global brands to monetize the presence or transit of millions of people in targeted spaces.
