Monetizing Location Services

Monetizing Location Services (MLS) enables communications service providers (CSPs) to monetize customer presence in targeted spaces—such as shopping malls, cities, events, and airports—using their customers' mobile devices. MLS creates intelligent, real-time offers in local contexts and promotes ongoing contextual customer engagement. MLS enables service innovation with advanced location services from the CSP and its partners, resulting in an increased customer lifetime value and loyalty.
 
Improve Customer Lifetime Value Through Location-Based Services
MLS provides real-time digital marketing that enables CSPs to engage customers with an ongoing contextual dialog using the customer's mobile device. The solution uses location information, digital profiles, and AI with machine learning to personalize every interaction and anticipate customers' needs.
Create New Revenue Streams Through Location-Based Offerings
MLS engages customers via a digital assistant, a mobile app, and notifications. The digital assistant’s instant, conversational interface provides customers with ultimate convenience, using AI for natural language processing and understanding. MLS uses intelligent offers to adapt recommendations to customers' digital profiles to contextualize every interaction in real time.
Differentiate with Innovative, Location-Based Services
MLS enables CSPs to drive service innovation with advanced location services such as security tracking, car monitoring, and ring fencing. The solution puts customers in full control of these advanced location services, allowing them to determine how and when to employ  them.
Powered by the Oracle Cloud
The Oracle Cloud provides the agility, reliability, scalability, and security modern businesses need. It supports emerging technologies—including AI, platform automation, machine learning, blockchain, and Internet of Things (IoT)—in ways that create business differentiation at lower cost with superior performance. It helps CSPs improve the customer experience, innovate faster, increase productivity, and benefit from enhanced security features. MLS leverages Oracle's market-leading cloud capabilities to deliver the next generation of location-based services.

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DATA SHEET: Monetizing Location Services

Monetizing Location Services (MLS) enables communications service providers to monetize the presence of their customers in targeted spaces like shopping malls, cities, events, or airports using their customers' mobile devices. MLS monetizes intelligent real-time offers using customers' digital profile in a location context and creates an ongoing contextual engagement with customers. MLS enables service innovation with advanced location services from the CSP and/or its partners resulting in an increased customer lifetime value and customer loyalty.
Monetizing Location Services is a revolutionary new solution that uses Oracle Digital Assistant, AI, and digital marketing to provide end users with highly relevant, intelligent, contextual, and location-based services.

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