Ecommerce is a phenomenon that companies had to figure out along the way. Technology matured, as did stacks, but that didn't stop companies from acquiring and cobbling together more solutions to compete in a changing market. Brands have been left with untenable IT environments after spending millions of dollars and years on customization. They're left shouldering a kludge that is in no way upgradable. These decisions compounded to create business debt and it's time for a change.